Challenge

As part of a strategic shift towards digital in medicine, a leading pharmaceutical company sought to engage its entire workforce in a culture shift, recognising and harnessing the opportunities that digital presents through learning.

Solution

We used SmartLab to bring together global stakeholders in a structured design process to create a digital awareness hub that would serve as the go-to place for learning for the entire global organisation as they make the shift to digital. Using Smartab we accelerated the design process and achieved the launch of the hub in 3 months.

Leveraging our content, media and technology expertise, we rapidly created a solution that included:

• Target Audience of 120,000
  
  
• A single hub to explain what digital is and what it means to the
  organization as well as highlight key projects and focus areas
  
  
• 50+ films and interviews to bring digital to life and showcase real people from across the organisation
  
  
• Global engagement plan focused on digital
  
  
• Communications campaign
  
  
• Connections with communities of practices, toolkits and experts

• Personalised user journeys and learning experiences
  
  
• User feedback and quizzes
  
  
• Links to resources and communities of practice
  
  
• Gamified experience where users earned digital badges by watching videos, completing quizzes and reading about topic areas
  
  
• Built on internal organisation intranet environment
  
  
• Translation to 100+ languages

Implementing Lean Services

Design and deploy the Lean Services methodology within a digital innovation framework for key account and business teams within a multinational IT services organisation.

Global business partnering programme

Rapidly building the capability of a global shared service centre through business partnering skills.