Interactive graphic for a global pharmaceutical company

Case Study
Interactive graphic for a global pharmaceutical company


To bring a diverse group of stakeholders together to create a compelling visual story that would bring the value proposition to life for their function to educate the wider business in an engaging and interactive way.


Using SmartLab’s suite of Decision Apps, we sequenced a programme that enabled the team to collaborate on tasks to assemble all the required inputs, including subject matter ideas rated in importance and relevance, ideas for the visual direction, identification of workstreams and creating a roadmap for content delivery. When members of the team were unavailable to attend virtual meetings, they were still able to use SmartLab to add thoughts, comments and suggestions on the relevant details, all through the central digital hub for collaboration.


The interactive graphic takes a highly complicated function and translates it into a simple metaphorical graphic with a huge amount of content available as you dive through the levels. Using SmartLab, each stakeholder was able to take charge of their input and work with others to create a consistent visual story that has been received fantastically well across the wider business.


6 months

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