Business Partner 
Challenge Cup

Business Partner
Challenge Cup


The challenge was to create an immersive and engaging digital experience that can be rolled out to a large volume of people, and that can be tailored to focus on an individual’s area of responsibility and interest.


The solutions was an immersive, state of the art online game experience using storytelling methods to create compelling content that ensures the material is easy to understand and to apply.

As participants move through each level of the gameplay, tasks become more intense and complex. Individuals and teams progress in parallel, completing team challenges and individual activities each week.

The game experience incorporated compelling visuals, illustrations, animations and videos and impactful content which ultimately led to higher levels of engagement and better learning performance.

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Engagement case studies

People Engagement

Engage the global leaders of global beverages company to design the strategy for the Finance Function of the future & engagement all 3000 finance associates globally in implementing it.

Online Strategy Game

Create an immersive and engaging game to engage and build understanding of a major shift in business culture amongst a large global community of 11,000 associates.