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The event app for engaging attendees before, during and beyond

Deliver unforgettable virtual, hybrid, and in-person events with a sleek, highly interactive app designed to supercharge engagement, networking and collaboration.

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Interactive event management app showing agenda, surveys, and user engagement features on mobile

SmartLab is an award winning solution used by Fortune 500 companies

Fosway 9-Grid 2025 — Strategic Leader for Learning Systems Learning and Performance Institute — Top 15 Learning Technologies Learning Technologies Award Employee Engagement Awards

Customer outcome

100%

participant completion rate

SmartLab helped raise engagement and ensured every participant did the cascade at a 100% completion rate.

Director, Internal Communications, AstraZeneca

Designed for enterprise events and trusted by global organizations — SmartLab is ISO/IEC 27001 certified to handle sensitive data with confidence.

See our accreditations

SmartLab Event App

Smarter experiences at every touchpoint

Designed for enterprise events, the SmartLab Event App offers powerful, customizable tools for participants and producers — perfect for conferences, summits, launches, and training.

Why SmartLab

What makes us different

SmartLab isn’t just an event app — it’s designed around your success, with real people supporting every step.

The SmartLab Event App shown across phone and tablet with agenda, surveys and engagement features
  • Hands-on support

    Our dedicated team of producers and facilitators are by your side before, during, and after the event to ensure everything runs smoothly.

  • More than an event app

    Easily transition participants into long-term learning programs, collaborative workstreams, or strategic change initiatives — all hosted on one integrated platform.

  • Flexible, modular features

    SmartLab’s toolkit of features allows you to build your app exactly to the needs of your event, keeping your participants connected and engaged.

  • Designed by facilitators for facilitators

    Built with insight from producers and event leads, SmartLab empowers you to manage engagement and content in real-time with confidence.

Success isn’t just your goal, it’s ours

We don’t just provide an app, we are an extension of your team working to configure, customize, and deliver a seamless event experience. While other platforms focus on scale, we focus on support. That means you’ll always have access to real people who understand your goals and are committed to making your event a success.

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Capabilities

Smart features for smart events

Customizable environments make your event a unique experience that inspires engagement

Event delivery

  • Personalized end-to-end journeys
  • Custom branding & design
  • Flexible, hybrid ready platform & app
  • Remote facilitation
  • Integrated live streaming

Registration & logistics

  • Registration & check-in for your participants
  • User profiles & community engagement
  • Multi-day agendas & session booking
  • User management & event logistics
  • Attendee communication & push notifications

Engagement & gamification

  • Q&A, polling & surveys
  • Collaboration tools and workflows
  • Points & leaderboards
  • Multi-media resources & discussions
  • Event networking & social engagement

Continued, measurable impact

  • Reporting & Analytics
  • Measured journey progress
  • Follow-up campaigns
  • On demand content
  • The start of a wider initiative

Want to see how SmartLab Events can bring your experiences to life?

Beyond the event

More than an event app

The SmartLab Event App is your gateway to deeper learning, engagement, and collaboration. Run leadership summits, product rollouts, or global initiatives—then extend the experience through SmartLab’s digital experience platform.

A SmartLab community space where participants keep collaborating after the event
  • Personalised learning journeys

    Extend your event into a long-term learning experience with tailored pathways, curated resources, and progress tracking—all aligned to participant goals.

  • Collaborative project spaces

    Empower teams to continue working together beyond the event in structured digital spaces designed for planning, collaboration, and delivery.

  • Ongoing live sessions & engagement

    Maintain engagement with recurring live sessions, team challenges, and interactive content that bring people back with purpose.

  • Enterprise-scale hybrid programs

    Scale from a single event to an integrated hybrid program—combining in-person, virtual, and self-paced experiences across your organisation.

Trust

Enterprise-grade security & sustainability

SmartLab is built with security & sustainability at its core—we’re ISO/IEC 27001 certified and trusted by global organizations to handle sensitive data with confidence.

ISO 27001 certified for data and information security
IAF certified for internationally recognized quality standards
EcoVadis Gold sustainability rating badge
UKAS accredited certification for management systems

In the app

Designed for lasting impact

The SmartLab Event App community feed with discussions, a photo gallery and a leaderboard

Build a thriving community

Create a sense of belonging before, during, and after your event with tools that drive conversation, content sharing, and playful engagement.

Discussions

Chats & group forums

Photo gallery

Share memories & highlights

Activity feed

Live updates & content sharing

Gamify

Leaderboards & points

The SmartLab Event App themed to a customer brand, with a visual agenda and interactive activities

A visual experience that’s unique to your brand

From interface to environment, the SmartLab Event App can be tailored to reflect your brand, theme, or event identity.

Custom theme

Logos, colours, your voice

Engaging environments

Immersive branded visuals

Adaptive agenda

Interactive visual schedule

Interactive activities

Polling, Q&A, surveys and more

A participant journey in the SmartLab Event App with an activity timeline and push notifications

Complex journeys made simple

Whether it’s a single event or a multi-week program, the SmartLab Event App makes it easy to guide participants through structured, personalised, and measurable experiences.

Activity timeline

Clear session process

Tailored flows

Custom user journeys

Alerts and nudges

Role-based push notifications

Control & insights

Admin tools and analytics

The SmartLab production team supporting an event

Supported by our expert event production team

Our experienced producers, designers, and facilitators work with you every step of the way to deliver a high-impact, low-stress event.

Dedicated people

Skilled, human support

Proven methods

Event strategies that work

Decades of experience

100s of top-tier events

With you every step

Stress less, impress more

A SmartLab success manager working through an event plan with a client team

How We Bring Your Event to Life

You’ll be supported by a dedicated SmartLab success manager who partners with you from planning through delivery, ensuring your event runs smoothly and meets your goals.

Dedicated Onboarding

Guided setup and onboarding tailored to your event needs.

Expert Event Guidance

Practical advice aligned to your format, audience, and objectives.

Direct Team Access

Ongoing access to the SmartLab team for fast answers and support.

Proven at Scale

Trusted by facilitators, agencies, and enterprise teams worldwide.

Use cases

SmartLab Event App supports the needs of all event formats.

Event audience clapping

Leadership Events

Equip 100s of leaders with a focused, engaging environment to align, inspire, and act — whether in-person or hybrid.

Attendees connecting at event

Conferences

Manage complex agendas, networking, and engagement at scale with a branded experience for 1000s of attendees.

Man in audience asking question at a think tank

Think Tanks

Facilitate deep discussion and collaborative problem-solving with tools built to capture insight.

Engaged audience at event

Design Events

Turn creativity into outcomes with visual tools, real-time feedback, and collaborative decision-making apps.

Advisory board taking notes on tablets

Advisory Boards

Streamline input and collaboration from diverse experts with structured sessions and secure content sharing.

Experts connecting at a meeting

Scientific Meetings

Deliver compliant, interactive medical content with tracked participation and engagement rates of over 90%.

Let’s make your next project effortless

Talk to us about your event

Find out how attendees experience the SmartLab Event App journey end-to-end

A row of SmartLab team member portraits

Read the story of how the SmartLab Event App provides meaningful engagement and support to attendees before, during and after your event.

Read the story (PDF)

Find out more

See how the SmartLab Event App keeps your attendees engaged before, during and after the event — walk through it with our team.