Privacy policy & use of cookies

Privacy policy and use of cookies

Last updated: November 2022

While gathering information about the people who use this website, we take your privacy very seriously and make every effort to safeguard your personal data. This privacy policy is intended to inform you of what information we collect, how this information is used and what steps we take to protect this information. When visiting a third-party site from this website, we do not control the privacy policies of other parties, so please check before browsing on those sites to ensure you agree with their terms.

What information we collect

We collect two kinds of information:

• Personal information that you directly provide to us, such as if you contact us directly, or information you may supply when you sign up for our newsletter, for example.
• Website usage information that’s automatically gathered — if you have given your consent — via the use of cookies, as you use our sites, which includes tracking information for site usage analytics.

How this website uses cookies

Cookies used by this website fall into three categories. Only the first is set automatically; the other two are set only after you have given consent.

Strictly necessary cookies

These are essential to the operation of this website — page navigation, security, and storing your preferences for the use of the cookies below. They cannot be switched off.

Analytics cookies

These are only activated and used with your prior consent. They help us understand which pages are used and how, so we can improve them. The data is aggregated and is not used to identify you.

Marketing cookies

These are only activated and used with your prior consent. They let us measure our campaigns and show you relevant SmartLab content on other sites, and may be set by third parties such as advertising and social platforms.

All site visitors are given the option to allow the use of analytics and marketing cookies before they are activated. Your preferences can be reviewed and changed at any time by clicking the Cookie preferences link at the bottom of every page on this site. Your choice is stored in a single first-party cookie and we will ask again at least every six months.

Tracking website usage

If you have given your consent to the use of tracking cookies, Google Analytics cookies will be saved to your browser to track use of the content available on this website. This helps us to understand how you use the site over time so that we can provide you the best user experience according to your expressed preferences.

This may include non-personal information about the computer, mobile device or other device you use to access this website, such as IP address, geolocation information, device type, screen size, browser type, browser language and other transactional information.

This type of information relates to how many views are associated with our content. We perform statistical analysis of users of the site and their viewing and engagement patterns to improve accessibility of our content.

How we use any information we collect

We use your information for the limited purposes described above and do not transmit or provide it to any third parties. Specific uses are defined below.

Providing requested services

We may use the information that we collect to fulfil your requests for services and information. For example, using your contact information to respond to your contact requests.

Communication

We also use the information we collect to send email newsletters or information about our products and services (if you have opted in for this information). We may also use the information that we collect for ongoing customer relationship management.

When permitted

In addition to the uses identified above, we may use the information that we collect for any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

Steps we take to protect your privacy

To prevent unauthorized access, maintain data accuracy and ensure the appropriate use of information, we put in place commercially reasonable physical, technical and administrative controls to protect any and all information we collect. Please note that no method of transmission over the internet is 100% secure.

Your rights regarding any personal data we collect

You may exercise your rights of access, rectification, cancellation and opposition of personal data we collect about you by contacting us directly at support@ludicgroup.com. Please note that we may ask you to verify your identity before responding to such requests. If you make a request, we will do our utmost to respond to you as soon as possible.

Changes to this privacy policy

This privacy policy may be amended from time to time. When the policy is updated, the date of the last update will appear at the top of the privacy policy. If we make material changes, you will be notified here for a period of 30–60 days based on our last update.